Within Central Europe we bring an innovative change of leaflets production which involves digitizing and automating of the entire production process. For booklets production we use full coloured rotational inkjet print on one of the most modern and fastest current machines – Kodak Prosper 6000P. For envelope production we use offset and digital print. Finishing elaboration allows automatically produce variable number of sheets. This solution, unlike classic analog offset print, brings a wide range of advantages:
Škoda Auto a.s. is one of the first companies in Central and Eastern Europe using this solution for the worldwide production of board guidelines.
The arrival of new digital technologies has dramatically changed the whole direct marketing area in the last few years. As early as 2007 our company has reacted to the clear trend shift from offset preprinted black and white personalized direct mails to fully coloured highly personalized print with the installation of high volume inkjet technology and finishing that allows diverse and creative direct mail print.
Nowadays we provide our clients, especially from European retail business companies (for example loyalty program statements of Tesco, Globus, DM Drogerie Markt, chains of pharmacies), with projects that considerably improve the response to their marketing communications. These solutions are not based only on digital printing technologies. In most cases it is so-called cross media solution going across media (press, email, internet).
Transactional and Promotional documents – transactional documents (for example bank statements, invoices of telecommunication and utility companies) in combination with advertisements tailored to a final customer. TransPromo is a complementary strategy that brings the following benefits:
In the Czech Republic that solution is used by e.g. MONETA, Cetelem, Raiffeisen Stavební Spořitelna and others.
We have been producing creative self mailers (integrated letter with an envelope and e.g. answer card) since 2000 and the product is becoming more and more popular. It can combine offset and digital print or alternatively fully digital full coloured processing from a paper roll with unconventional and customized finishing. This is a unique technology which allows you to gain several advantages:
Wide range of products designed to advertise products, service and companies has always been the domain of our company. Brochures, catalogues, leaflets, posters, jigsaw puzzles, annual reports etc. all have irreplaceable role in the digital world.
For their production we use wide spectrum of our technologies. Offset and digital printing, several kinds of finishing process.