What is TransPromo?

TransPromo – Bank statement sample	TransPromo – Calls statement sample

It is unnecessary to search for something completely new or complicated in the English abbreviation of words Transactional (Transaction Document) and Promotional (Promotional Message). Basically, it is the connection between a known transaction document (for example a bank statement, loyalty program statement etc.) and a promotional message. This you certainly already know today when a promotional supplement is added to these documents. Innovation is contained in one essential point. A promotional message is not general (as are supplements), but it is a “tailored” for the concrete receiver, based on the data choice from various databases (such as CRM). Another change is the placement of the message directly on the transaction document to its free or predefined area. This avoids the necessity to print inefficient supplements that end in 93% with the envelope in the bin.

Transaction Document is currently a completely unused medium with a great potential. All of us agree that we spend too much time reading our bank statements or invoices.

For how many seconds will it hold your interest?		Standard statement vs. TransPromo statement
Source: The TransPromo Revolution: The Time is Now! Info Trends, August 2007

Do not be afraid to use TransPromo Documents to communicate with the client. Researchers have confirmed that 63% of customers prefer personalized statements. The thing is that with the change of a documents appearance it becomes more transparent for the customer. This contributes to the customer's satisfaction on one side and to cost savings on the other side.

Compare yourself

Standard statement	TransPromo statement

TransPromo is a complementary strategy which produces the following benefits:

• It enables monthly, quarterly etc. consistent/persistent communication with the customer.
• It does not generate additional costs (2in1). The Direct targeted offer is a part of the transaction document and therefore, vast costs of print and sending other direct e-mails are being saved.
• Affordably priced technologies for the production of highly personalized communication already exist! This was the main obstacle of TransPromo documents. With our solution, the price for colour variable page is fully comparable to the price of the offset preprint with black-and-white personalization!
• It enables the sale of marketing space to partners and thus generates profits. By this, the cost item for the production of transaction documents is shifted into the yield item for the collection of financial resources.
• And a new communication medium – TransPromo – is here!

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